THE DEFINITION OF A COPYWRITER
First of all, no, I do not work for the U.S. patent office. You’re thinking of a copyright, and that’s a totally different thing.
Okay, now that we have that over with, let’s move on.
Anytime you see or hear words from a business, whether in the form of an ad, a website, an email, a brochure, or a social media posts – those words are considered “copy”. So, what a copywriter does is write those words.
Unlike other forms of writing like editorial and fiction, writing copy is all about getting your audience to take action. Buy this product, sign up for this email newsletter, follow our Instagram!
This is easier said than done. Countless drafts go into a single piece of copy to make sure it’s as effective as possible and resonates with the brand’s voice. Believe it or not, the shortest copy is actually the most challenging to write. When you only have six words to perfectly describe an idea, it’s quite difficult (and fun, in my opinion).
Traditionally, copywriters either worked in advertising agencies or as part of an in-house marketing team. If you’re curious about what life as an advertising copywriter is like, I encourage you to watch Mad Men. Although the market and technology has changed a lot since the 1960’s, copywriters are essentially doing the same work. We try to sell products, services, and companies through words.
But keep in mind: not all copywriters work in advertising.
Now, more copywriters are going freelance. Copywriting is great remote work, because most of the work can be done alone in your basement (or wherever you like to work).
Today's successful organisations realise the importance of quality copywriting and content creation, Neonical can help you succeed by delivering a powerful combination of online and offline copywriting & creative content services that engage your clients and drive traffic to their businesses.
What We Do
Neonical delivers SEO-friendly content to a broad range of clients, across a range of industries from consumer products through to business-to-business applications. Online Copywriting
Our content incorporates specific keywords that have been methodically researched in order to create the right formula and greater online visibility for your business. Neonical can also provide regular, ongoing editorial content updates for your website. Offline Copywriting
From press releases, to radio scripts and everything else in between. Neonical is happy to go “old skool” and do things the tried and tested way with print campaigns, posters and magazine advertisements.
Neonical conceptualises and implements web copy campaigns, content marketing strategies, and SEO copywriting solutions from, small- and medium-sized enterprises (SMEs), and even other agencies
What is copywriting?
Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them.
Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond -- or, ideally, to Google the slogan or brand to learn more about the campaign. And where a blog post like this one has the luxury of hundreds of words with which to make a case, copywriters only have a few words to make their case.
But short and sweet isn't the only characteristic of good copywriting. Keep reading to learn more characteristics of truly memorable copy.